We design creative and inclusive solutions to


We use design to discover solutions

and  solve problems in new ways


Urban Theory is the belief that cities should advance innovation and well-being for everyone, everywhere. We are a design studio helping mission based organizations explore, discover, and deploy community led solutions. Our work in grounded in human centered design and through it we aim to help organizations design better solutions. 


Exploration: We convene events and develop programs to explore a topic, build awareness, engage with those we aim to help, and understand the challenge.   


Ideation: We develop open forums with stakeholders, communities, and innovators to collaborate and exchange ideas. 


Implementation: Putting all those great ideas to test is what we do best. By developing an implementation strategy and drafting an engaged and connected community we can pilot new ideas, identify viable solutions, and scale effective prototypes


Using design we can share insights and build a





Much like the challenges we aim to solve, our team comes from a myriad of backgrounds spanning, design, construction, poverty alleviation, medical systems, real estate, engineering, education, and lobbying. 

Jesse Herrera

  • Jesse Linked In

Founder | Chief Visionary

"What's your passion?

Amanda Arizola

  • Amanda Linked In

Co Founder |  Chief Analyst

"Know why before how."

Reggie Robinson

  • Reggie Linked In

Co Founder |  Chief Integrator

"Multiply value in those you influence."

Juan M. Villalpando

  • Juan Linked In

Co Founder | Chief Designer

"Think beyond."





See our ideas on how to create a  more human centered median.





connect with URBAN theory and create change with us. 

Designing Inclusive and Creative Cities
301 Commerce Street, Fort Worth, TX 76102
© 2019 Urban Theory. All Rights Reserved.