Co Founder | Chief Analyst
Amanda Jane Arizola, the mind of Urban Theory. Driven by logic, she insures a calm force of intelligence guides our mission. Constantly in pursuit of the question why, Amanda looks beyond the face value of a situation, probing through the layers of intertwined data to understand the nuances of each challenge we face.
Previously, she served as the Assistant Director for the Dallas Community Tax Centers (DCTC), a program of Foundation Communities. DCTC's program returned millions of dollars to the local economy by helping families take better control of their finances. During the tax season, IRS-certified volunteers offered free tax preparation to individuals and families who earn less than $60,000 a year. Under her leadership, DCTC completed over 79,000 tax returns and over $124 million dollars to Dallas residents. Ms. Arizola has previously held positions as the Program Manager for Financial Stability at Catholic Charities of Fort Worth and was the State Program Director for the CHIMES (Consumer Health Insurance Marketplace and Enrollment Services) Consortium at United Way of Tarrant County in Fort Worth.
A graduate of University of Texas at Austin, Amanda earned a double B.A. in Government and Mexican American Studies. While at UT-Austin, she served as a Legislative Aide to Senator Rodney Ellis, D-Houston, and was an active member of Kappa Delta Chi Sorority Incorporated, a Latina Service Sorority. In addition, she earned a double Masters in Business Administration and Health Systems Management from Texas Woman’s University in 2010.
Amanda truly enjoys serving her local community. She currently serves as the Secretary for the Southeast Dallas Hispanic Chamber of Commerce; an Ambassador for the American Diabetes Association with the Senior Signature Series; works on the Hispanic Scholarship Fund-Dallas Advisory Board and is a member of the 2017-2018 Mayor’s Star Council. Amanda also holds a strong passion for the arts, cultural literacy and serves on the Community Advisory Board for KERA/KXT, a PBS affiliate in Dallas/Fort Worth. Previously Amanda has served as the Vice Chair of Marketing for the Hispanic Women’s Network of Texas, a state organization promoting the advancement of women in public, corporate, and civic life through education, personal, and professional development. She additionally served on the board as President for MANA de North Texas, whose mission is to empower middle and high school grade Latinas through leadership development, educational opportunities, community service and advocacy. She was also a proud board member of the Hispanic Wellness Coalition that provides equitable and accessible healthcare in Tarrant County.
A native of Fort Worth, Texas, Amanda understands the rich cultural and geographical diversity that Dallas/Fort Worth landscape provides the world. In her spare time, she loves to escape with a good book, travels across the United States and abroad as well as research/write. She aspires to see a future where families and individuals uniquely define their financial success by embracing a key principle that people are creative, resourceful, and whole.