Designing Inclusive and Creative Cities
301 Commerce Street, Fort Worth, TX 76102
© 2019 Urban Theory. All Rights Reserved. 
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Jesse Herrera

Founder | Chief Visionary 

Jesse Herrera, the heart of the organization. Driven by passion, he ensures a fulfilling purpose and mission is imbued within the organization and the lives it impacts. Fueled by an endless curiosity, Jesse looks at the big picture of today's challenges, constantly exploring their intricate nuances and how each interrelates.  A designer, construction manager, and educator by experience, Jesse gained an early appreciation of the iterative and multi-faceted nature of design and its potential to solve complicated problems. As graduate of the University of Texas in Arlington (UTA), Jesse earned a BA in Architecture and has was the first in his family to graduate college. 

However, Jesse's childhood chapters were not always so vibrant. Raised in a working-class household, his early years were spent as a troubled youth involved regularly in gang activity.  He was driven to this life due to constant bullying from his fellow Latino peers for not speaking Spanish. After a near death experience, he left the life behind to pursue his education Confused and lost, he pieced his life back together by sharing his story, but more so by listening to his story. This helped him understand the reasoning behind his decision to pursue this life and it reignited a dormant curiosity.  

Charged by the desire to understand the nuances of the world, why things happen, and how people overcome them, he embarked on a series of global research trips. From the colonial relics in Europe to innovative new cities built from sand and ocean in SE Asia, Jesse has seen how design, culture, technology, social programs, economics, policy, and infrastructure can affect a city, and its inhabitants.   

Jesse enjoys helping his community and serves on a multitude of local organizations including: Blue Zones Project, Tarrant Transit Alliance, Greater Fort Worth Real Estate Council, Tarrant Food Policy Council, and Texas Health Resources Community Impact Council. He is a contributor to Visible Magazine and Plantyourself. Outside of work and community, Jesse loves to escape with a good book, cooking a new recipe, painting, or traveling across the globe to further his research. 

As we conclude this journey, who is Jesse? An activist, a visionary, and a thought leader satisfy the buzz words, but he would think himself more of an activator and a change agent.  Jesse searches beyond the face value of an issue, looking deeply into the underlying roots and the influence each contributes.  Impact is his currency, and he looks to define his legacy based on the lives that his work improves. 

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